JoeShopping.comLogo Design Contest

A social shopping site where users can comparison shop, discuss and review products, win prizes, upload videos, offer shopping tips and advice, and more.

We're open to just about any color combination at this time.

We'd like a mascot tied into the logo itself. Our main character is a regular guy called Joe. He should be an average guy in his mid 20s. For character style, we're looking for a very likable, cartoony character.

Also, we'd prefer a horizontal logo, or at least one that's not too tall. We'd prefer the mascot on the side of the logo, but if you can somehow incorporate him into the logo itself (Lying down on it, under it, etc), feel free to go for it.
Also, while we selected "Character" for the logo style, we also like the "Wordmark" and "Web 2.0" styles. If you can combine one of those with a character tied in to it, that would be ideal.