Insight QualityLogo Design Contest
Contests > Insight Quality
Money $400.00 Prize Amount Lamp 279 Entries Clock Complete
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Contest Brief
Company Name:
Insight Quality
Slogan:
Intelligent QA
What We Do:
Insight Quality (IQ) is a boutique consulting service organization that specializes in providing clients with expertise in IT (Information Technology) Quality Assurance processes, such as requirements management, change managememt, configuration management, and applications testing management, with a special focus on multi-system integration test management.
Our Industry:
Consulting
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Experience
#2 - Intelligence
#3 - Personal service (this is a specialized boutique firm)
Our Target Audience:
The target audience will likely be IT professionals in any industry (finance, healthcare, retail, IT, education, etc.) and globally. Most of the audience will be senior-level management executives (those in a position to make a budgetary decision to hire me!) with college-level educations.
Styles that we are interested in:
Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictoral Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Letterform Mark

Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
I'm pretty open to colors. I'd really like to see what the designers have in mind. I will say that I tend to like muted colors over bright and bold.
Our Ideas and Additional Information:
I would really like to have a logo that incorporates the acronym (IQ), the name of the company (Insight Quality), and the tagline (Intelligent QA). What other things can I mention? I tend to prefer sans serif fonts rather than serif. I don't like font in italics. Oh! Really important--although I am a consulting firm dealing with IT, I would prefer not to have any 'high tech' logos, i.e., abstract swooshes, little bubbles along an imaginary arc. I'm not sure if anyone would want to incorporate this next idea into the logo (it might be too much), but I wear 'Lisa Loeb' style glasses, and if that works its way into the logo somehow, that might make it more personal. This is just an idea, not a requirement. I'd also like the following formats if possible: eps/vector (for marketing materials), jpeg/gif (for web), and a tiff/bmp (for documents). Please feel free to ask me questions--I'll check frequently to give you feedback. Thanks and looking forward to seeing your designs!!!
Where we will use the Logo:
Web, Print, Mugs, T-shirts
Stylistic Sliders:
Feminine 
Masculine
Simple 
Complex
Gray 
Colorful
Subtle 
Bright
Quiet 
Loud
Necessity 
Luxury
Expensive 
Economical
Playful 
Serious
Modern 
Classic
Raw 
Refined
Exotic 
Commonplace
Sporty 
Elegant
Adventure 
Secure
Ranking last updated 2 years ago by vreynolds United States
 
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