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$300 Prize Package * |
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27 Logos |
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Complete |
* includes the Designer prize and all LogoTournament fees.
Ranking last updated 2 years ago by bcheckman 
Contest Brief
Company Name:
Holler Apparel
Slogan:
Stand Up and Holler
What We Do:
Sell apparel to a niche demographic that bolsters unity with the emotionally-bonding logo.
Our Industry:
Sports & Recreation
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Only Gator fans will recognize/associate logo w/ Gator football
#2 - If you recognize the logo, you are "one of us"
#3 - Wearing the logo includes you in an "exclusive club"
#2 - If you recognize the logo, you are "one of us"
#3 - Wearing the logo includes you in an "exclusive club"
Our Target Audience:
Florida Gator football fans (men, women, children - in that order). Men who spend $50-$60 on "dry-fit" golf shirts. Classy ladies who wear Gator cloths on gamedays. Kids whose parents buy them collared Gator shirts.
Styles that we are interested in:
Pictorial Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Character
A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
Color Preferences:
navy blue, orange, soft yellow, light blue...possibly: flesh, white, black
Our Ideas and Additional Information:
Logo is a simple silhouette of the guy in the attached image. It will be about 1-inch tall embroidered logo w/o the name of the company, similar to the Ralph Lauren Polo horse logo. I want as much detail as possible, but be classy, subtle and not obnoxious or loud. I'm looking for front-view designs of him either fist-pumping while holding rolled sign in left hand, or holding sign above head (attachments show both). The orange/navy striped tie is most important, as is yellow shirt and light blue pants. If possible, would like to have white/black shoes and flesh-colored face w/ white hair. The tie and yellow shirt are what make him recognizable to this demographic. I want the common person to look at this and think "that's a classy logo, I wonder what its for", and I want my target market to be able to look at it and say "that looks like, yeah it is who I think it is-how cool!". It needs to be classy and not "cartoon-looking".
Where we will use the Logo:
Mugs, T-shirts
Stylistic Sliders:
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