|
$300.00 | Prize Amount |
|
164 | Entries |
|
Complete |
Contest Brief
Company Name:
Heinsight International
Slogan:
What We Do:
It provides cross border consultancy services to help client businesses in financial services take advantage of successful marketing and distribution techniques from other markets.
Our Industry:
Financial & Insurance
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - International/cross border
#2 - Proven techniques
#3 - Authority from expertise
#2 - Proven techniques
#3 - Authority from expertise
Our Target Audience:
They will be senior managers and directors making strategic decisions about distribution channels and target markets in nationally based financial services businesses in western Europe (and potentially world-wide). Their demographics will be: mainly male, aged in their 40s and 50s and well educated. Psychographics will be more varied but they are likely to be conservative in their lifestyle and values.
Styles that we are interested in:
Wordmark
A wordmark consists of the company name in a stylized type and may include small asbstract or pictorial elements. Famous examples include:
Pictoral Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Abstract Mark
Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
Color Preferences:
As the audience is quite conservative obvious colours to consider would be blue or grey. But the majority of the insurance industry seems to use this already so I would also be interested in Purple and/or Green perhaps with a dab of a brighter colour like orange.
Our Ideas and Additional Information:
I would like the word Heinsight to be the dominant word of the two with International more of a subscript.
Designers should be aware that Heinsight also makes use of my first name (Hein) and I want the word to describe my personality and character: offering a different perspective, being understanding yet challenging and capable of advanced thinking.
Where we will use the Logo:
Web, Print, Billboards & Signs
Stylistic Sliders:
Ranking last updated 28 days ago by Hein 
Contest Entries
Click to leave feedback
Designer Name
Rank: 0 ⁄ 7983
0
0
0
0
