Prize Package *
* includes the Designer prize and all LogoTournament fees.
harley gray group
finance+technology OR the intersection of finance & technology
What We Do:
Consult on financial reporting, systems implementations and financial processes (such as forecasting and budgeting).
Top Three Things to Communicate through our Logo:
#1 - simple solutions over complex and unsustainable
#2 - not a traditional IT consultant and not a traditional finance consultant, we consultant at the intersection of finance & technology
#3 - professional company (not just a one man shop)
Senior Finance and IT leaders; age range 30-50; male or female; Seattle; industries: Tech, Retail, Digital Entertainment, Non-Profit
Styles that we are interested in:
A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:
Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
would like blacks, grays, reds, whites, yellows and blues
think i'd not like pinks, purples, oranges and most greens
Our Ideas and Additional Information:
i really like "harley gray group" all in lowercase (with a simple clean font). think I would like the line of "h" extended much higher than rest of font and the final "p" line extended much lower than the rest (same distance as the h). best example I can find online is the TV show "gossip girl" wordmark. also think playing off of "intersection of finance and technology" could create some interesting graphics. can't decide if in the end I want a slogan "finance+technology" as a small part of the logo. Not a designer so I defer to your expertise.
Where we will use the Logo:
Web, Print, Mugs, T-shirts