Greenlight Capital Markets

Contests > Greenlight Capital Markets

$250
Prize Package *

194
Logos

Complete

* includes the Designer prize and all LogoTournament fees.

Ranking last updated 3 years ago by robert.woodford Australia

Contest Brief

Company Name:

Greenlight Capital Markets

Slogan:

What We Do:

Provides advice and capital for finance companies within Australia.

Our Industry:

Financial & Insurance

Formats Accepted

.EPS only

Top Three Things to Communicate through our Logo:

#1 - Confidence (we actually believe we have something valuable and of substance, centered around research, to say and offer to you)
#2 - Positivness - the name 'Greenlight' says it all - its all 'Go' (no glib 'psycho babble' comments on positivness. Rather something refreshing.
#3 - Analytical - our solutions for finance companies will be based on sound research and our analytical capability rather than what can we flog today

Our Target Audience:

Finance companies lend money to property investors and developers. We intend to help these Finance Companies find debt and equity to increase the amount of money they can lend to their customers. Finance companies are typically mid sized and have a strong affiliation with their local communities

Styles that we are interested in:

Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Abstract Mark

Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:

Letterform Mark

Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Character

A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include:

Web 2.0

Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:

um..... on this one I had better go for Green. I don't think I have an option !!

Our Ideas and Additional Information:

Let me throw out a few ideas on two logos I like that are total different from Greenlight and unrelated. (1) Clinton Global Initiative logo - I love it - in particular the 3D look and the semicircle of stars which gives the impression (in my mind) that you are walking onto the threshold of something great (the rug in the Oval office perhaps!!). The second one is the Black Dog Institute (perhaps in the UK) that treats depression. They have very cleverly used the shadow of Winston Churchill's "V" for victory sign to show a shadow of a dog - a bit like depression as a shadow in the background. A very smart double meaning I thought!

Where we will use the Logo:

Web, Print

Stylistic Sliders:

Feminine