Frik & FrakLogo Design Contest

Logo Design Contest
Contests / Frik & Frak

Frik & Frak has selected their winning logo design.

For $400 they received 71 designs from 12 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Pasta Sauces
What We Do
Frik and Frak is an amazing, best in class new line of Italian pasta sauces. The brand identity should showcase our deep passion for good food, art, style and heartfelt desire to do things DIFFERENTLY than other pasta sauces currently in the market place.
Industry
Home & Garden
Color Preferences
Our Ideas & Additional Information
Frik and Frak is an amazing, best in class new line of Italian pasta sauces. The brand identity should showcase our deep passion for good food, art, style and heartfelt desire to do things DIFFERENTLY than other pasta sauces currently in the market place. The quality of the ingredients we use is unrelentingly top shelf and we want our logo to be a hip, fun, sexy/cartoonish play on the him and her concept. See below examples: (Example #1 - http://goodmorningvoice.deviantart.com/art/She-and-Him-Fake-Gig-Poster-154999414)
(Example #2 - https://boom2umyfriend.files.wordpress.com/2013/07/she-him-logo.png)
(Example #3 - http://payload.cargocollective.com/1/0/11812/136159/SheandHim_web.jpg).

Concept #1 - Similar to example #1 and #2, we would like to see a concept where the words "Frik and Frak" are shown below the Frik (female) and Frak (male) figures. Beneath it would be the words "Pasta Sauces".

Concept #2 - Similar to example #3 we would like to see a similar vector graphic of a tomato with the outline of the female (left) and male (right) faces taking a bite out of the tomato.

**Note we are very specific about the colors that can be used. We do not want a white background and would instead prefer you use any of the background colors seen on this example: http://cdn.bleedingcool.net/wp-content/uploads//2012/06/wes-anderson-film-colour-palette-500x628.jpg. Another cool background for the label could be similar to this: http://upload.wikimedia.org/wikipedia/en/c/c4/She_and_Him_Thieves_record_cover.jpg**

Entries

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Discussion

 
Client
3 requests:

1. I'd like to see the background be one of the browns or yellows or reds from the brief.
2. Please please please work on more versions of concept #1.
3. We'd like the font to be more sophisticated.
4. If doing a tomato, please do not make it in the shape of a heart. We prefer the shape of the San Marzano tomato. As you can see the shape is a little different: http://imavex.vo.llnwd.net/o18/clients/urbanfarm/images/Tomatoes/San_Marzano_Tomatoes.jpg
5. If working on concept #2 please make the phase outlines a little more attractive.
6. A third concept we would accept is a vector representation of a woman's corset (http://www.fashionintime.org/wp-content/uploads/2013/07/medieval-corsets.jpg) with her two hands holding a tomato right in front of her breasts.

I'm reserving doing rankings until I see more versions. Currently #11, #4, #5, and #7 are the best ones. Good luck!
9 years ago
 
Client
Hi everyone. Nice work so far. We'd still like to see more versions of concept #1 (http://th03.deviantart.net/fs71/PRE/f/2010/052/4/3/She_and_Him_Fake_Gig_Poster_by_goodmorningvoice.jpg). Also no more checkered backgrounds please. From this point on only flat backgrounds. In fact we would prefer you use one of the following combination color schemes http://www.juxtapoz.com/images_old/stories/2012/Nov2012/Nov06/WesAndersonAlphabetHero.jpg. Thank you.
9 years ago
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