Forever Living Products Logo Design Contest

Featured

Forever Living Products has selected their winning logo design.

For $575 they received 139 designs from 33 different designers from around the world.
Contest
 

Logo Design Brief EditHide

Logo Design Brief EditHide

fpaulm
United States

Slogan

Be Free

What We Do

FOREVER is a multi-billion dollar company doing business in over 140 countries, offering business opportunities to everyone regardless of their social or economic position. We are the world's largest grower, manufacturer and distributor of aloe vera based health and beauty products.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Independence
#2 - health and beauty
#3 - motivation and excitement

Our Target Audience:

Worldwide independent Distributor base, ages 18-55, middle to upper income, health and environmentally conscious, highly interested in charitable causes, skew female.

Color Preferences

Would like to focus on more earthy colors. Please visit our corporate site at www.foreverliving.com to get a feel for our color branding, Max of 4 colors with the ability to create a gray scale. We want to create excitement, attention and enthusiasm while maintaining our healthy living message.

Our Ideas and Additional Information:

We will use the logo throughout the coming year to express our annual theme of "Be Free". The company name Forever should somehow be an element of the logo. Please see the attached image of last year's logo. This was a very popular logo that translated well throughout the more than 140 countries that will be using it. We will need an unoutlined .ai file for the final format. If you use an uncommon font we will need the name of the font.

Themes

Colorful
Bright

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

NancyCarterDesig..
United States
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: http://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
http://logotournament.com/forum/general_discussion/914

You can also look in: http://logotournament.com/forum/contest_holder_discussion
4 years ago
Bring It Design
United Kingdom
Just wondering I'd it is ok to use the eagle and the 'forever' typeface.
4 years ago
fpaulm
United States
Yes. It fact it is encouraged.
4 years ago
Ivan F
Canada
Admin Note: Customer requested extension over the weekend
4 years ago