Family ConnectionLogo Design Contest
Logo Design Contest
Contests / Family Connection
Family Connection has selected their winning logo design.
For $275 they received 252 designs
from 51 different designers from around the world.
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Logo Design Brief
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Client
Slogan
Helping Children - Connecting Families
What We Do
We want a softer, more fun approach than our current logo. We want it to be calm, happy, and suitable for teenagers, but not too childish and not too formal/corporate feeling.
Brand Purpose: What’s the greater purpose behind your work?
Strengthen families, family reunification
We are really good at helping teens in crisis
Making sure when they leave us that they are in a safe stable environment
Physical environment and mental space too
They need structure
Stability
Why?
Why do you do what you do?
We are the only ones doing it. The only service/home like this in the state.
Meet an unmet need
To keep a child off the streets, out of a harmful environment and out of juvenile detention and to reduce the risk of victims of trafficking, drugs & alcohol, etc.
We want young people to value themselves
Who do you do it for:
At risk youth
These are children ages 12-18 who are having trouble at home, in school, with the law, but haven’t committed a large enough crime to go to jail.
This home gives them a second chance
How: What values make you stand out
Inclusiveness: we serve kids from every race, gender, ad gender identification
Compassion
Caring
Value themselves. We want kids to love themselves and value their own worth.
Describe the atmosphere?
Therapeutic, Warmth, positivity, calm
Brand Purpose: What’s the greater purpose behind your work?
Strengthen families, family reunification
We are really good at helping teens in crisis
Making sure when they leave us that they are in a safe stable environment
Physical environment and mental space too
They need structure
Stability
Why?
Why do you do what you do?
We are the only ones doing it. The only service/home like this in the state.
Meet an unmet need
To keep a child off the streets, out of a harmful environment and out of juvenile detention and to reduce the risk of victims of trafficking, drugs & alcohol, etc.
We want young people to value themselves
Who do you do it for:
At risk youth
These are children ages 12-18 who are having trouble at home, in school, with the law, but haven’t committed a large enough crime to go to jail.
This home gives them a second chance
How: What values make you stand out
Inclusiveness: we serve kids from every race, gender, ad gender identification
Compassion
Caring
Value themselves. We want kids to love themselves and value their own worth.
Describe the atmosphere?
Therapeutic, Warmth, positivity, calm
Industry
Color Preferences
Blue, red, and neutral. Not primary colors. Need to be calming.
Our Ideas & Additional Information
Here is an inspo document with colors. https://docs.google.com/document/d/16OrEAYpzk2xCmjlp7nBmb9dfWT6xnofCWMzDB1BZHfA/edit?usp=sharing
Uploaded current logo. We do NOT want to keep the puzzle pieces but do like the house structure.
The logo needs to appeal to teenagers, but not be too childish. We want to incorporate color into the logo and put a bigger emphasis on the word "Connection" rather than "family".
Could also like to see FC used in a mark.
Uploaded current logo. We do NOT want to keep the puzzle pieces but do like the house structure.
The logo needs to appeal to teenagers, but not be too childish. We want to incorporate color into the logo and put a bigger emphasis on the word "Connection" rather than "family".
Could also like to see FC used in a mark.