FailFL

Contests > FailFL

$300
Prize Package *

79
Logos

Complete

* includes the Designer prize and all LogoTournament fees.

Ranking last updated 2 years ago by Fail FL United States

Contest Brief

Company Name:

FailFL

Slogan:

What We Do:

A social media website similar in style to Fail Blog and FmyLife that offers sports fans (primarily fantasy sports fans) a place to post comments and pictures regarding soul crushing defeats, last second plays that ruin over/unders, and heartaches suffered from poor plays.

Our Industry:

Sports & Recreation

Formats Accepted

.EPS only

Top Three Things to Communicate through our Logo:

#1 - Sports Centric - reminiscent of the NFL, NBA and MLB logos
#2 - Catharsis - evoking sadness/rage of the fantasy season
#3 - Humor - depicting the above 2 in an amusing fashion that will allow users to relate to the site

Our Target Audience:

Sports Fans (primarily fantasy sports fans) who are sad and angry about the poor performance of their favorite player or team. This poor play normally results in a loss for the actual fan (normally fantasy league losses). The audience tends to be more masculine and between the ages of 16-40s. The fans are normally looking to express their rage, disbelief and sadness in an environment that will allow them resolution and catharsis with such feelings.

Please consider the following videos as inspiration:

http://www.youtube.com/watch?v=EJrcQnMUfsM

http://www.youtube.com/watch?v=RQqaXIg6cdA

http://www.youtube.com/watch?v=iOpfbJ6Kqto

Styles that we are interested in:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Letterform Mark

Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:

Please include:

Primary colors: Red, White, blue, black
Secondary colors: Silver, orange

Our Ideas and Additional Information:

We would like our logo to be a humorous version to the NFL or NBA logos (i.e. silhouette crying instead of dribbling ball) but are very open to any and all suggestions. However, we do not want to infringe on the copyright/trademark rights of these logos.

Where we will use the Logo:

Web, Mugs, T-shirts

Stylistic Sliders:

Feminine