Hi Guys
This contest is intended on bringing out the " Escape every day " aspect of our new positioning of the business. Up to now we have pretty much focusses on what we do and how we do it - builders!. This new repositioning will see us expand our offering from one product range to three and from one building process to two....its a big shift for us.

We now wish to focus our brand on the benefits of what we do - rather than - what we do and how we do it.

We supply a lifestyle product as opposed to a construction project.... Escape every day to a special place, a daily desert island where you can rest, read, relax, connect, eat - - or dine or work or watch tv - - -light, space, and relaxation improve your health, your mood and usually your relationships too. Good Luck.

Hi Guys - here is a radio spot of our adevrtising ... it may give you an idea!!! Good Luck, Craig

Couple talking 1 : 1 Minute spot

MAN: I was working too hard.
WOMAN: You? I was so stressed out.
MAN: We weren’t spending enough time together.
Woman: With the economy being what it is, we weren’t going out like we used to (Birds chirping)
MAN: That’s when we decided to make one investment that was for our relationship and also increased the value of our home.
WOMAN: We added a conservatory from EXTEND-A-ROOM
Man: they added this on in two days, without disturbing our home or garden –
WOMAN: There is lots of glass and light and we just sit out there and talk, and watch the world go by and the stress of our days just pours off us.
MAN: and the best part was not just how fast and easy, but how reasonably priced. For the price of a ten-year old used car, we added an entire room to our home and helped our marriage.
Woman: A recent study showed it’s the only home improvement that can be worth triple what you spend in your return on the investment when you sell, its not just a Home Improvement it’s a Life Improvement
MAN: My darling, once again – your right - there’s no price I could put on our happiness.
WOMAN: You say all the right things.
MAN: Call EXTEND-A-ROOM at PHONE, PHONE and get your very own conservatory for your home.
WOMAN: And your marriage.


Data point The only major home improvement work to increase
"The only major home improvement work to increase the relative return on investment in the past year is a new conservatory. The work will increase property value by on average £9,420, a 14% increase since 2011." (DIY fanatics warned as property improvement return on investment falls | Europe | News 2012)

Hi Team
I can see that you have immediately gone and worked on the house device. PLEASE note that this is NOT the main idea Im looking to improve - but - we are looking to bring the benefits of the product alive.

I like the idea of a smile being made out of the O O . A smiling happy image would be a good image, maybe.... an image of the Sun would be good as the glass rooms get a lot of sun light.... birds cheeping in the garden.....flowers..... These are just ideas as I dont have a firm plan but the smile is an interesting idea. I hope that helps but please dont spend any time extending the house device or making it more complex.

Hi Guys

Maybe my brief is sending some of you wrong signals! If so Im very sorry about that!!!

The house device may or may not fit in to the new concept for the logo. Please do not make this the focus.

What Im looking for is a "lifestyle" device to bring the logo to life for example Happy People, Happy House, Relaxed People/House, Flower, Sun Rising, Sun Setting, People Relaxing.....People escaping to the conservatory every day ..... Ive seen a logo that had a heart inside a house ( habitat.co.uk ) and that brought an emotion to the logo/house..... something along those lines is what Im looking for. A simple clean, clear device like that and if it can be incorporated in the company name thats fine and if not thats fine too.

I hope thats clear and that it helps......thank you all, Craig
Please dont spend time on the House device until you have nailed a new concept.

Message to All - please keep up the great work. The best clue I can think of to move this forward is to look at www.habitat.co.uk logo and see how simple and effective this is...it sends the house being loved message. Our message is the you can have "a place to escape to every day" to rest, read enjoy the light and the a place where you can be in the garden but still be inside the house in your glass conservatory....... Good Luck and thank you all this is moving forward now but please dont spend time on a House -its about an emotional "lifestyle" message..... Respect, Craig