etales360Logo Design Contest

The design should include an abstract/picturial symbol that can be separated from the text "etales360".

The abstract/picturial symbol does not necessarily have to be based on the letter "e" - although the letter "e" is the obvious choice. Ideally the symbol should capture the essence of an integrated digital and physical shopping/commerce experience. The physical stores contain digital panels/screens that can be configured for any vendor and therefore the idea of a re-configurable object/image or panels is also appealing. An obvious example is the rubik's cube - although a cube may be too harsh/complex.

There needs to be greater emphasis on shopping/commerce with the digital "e" aspect tied together with the configurable element. I'd like to also conjure a sense of fun - this could be applied to a design with the use of colour.

Suggest using a cart/bag/basket with the "e" or "E" and the configurable 'panels'. :-)

I think the current leading design #155 is close to a literal representation of what I am looking for - although I have had feedback that I am perhaps being too prescriptive. I would like to see some more abstract designs like #69 or #10 that are original and closer to a web 2.0 design. An abstract design will need to be very simple and act as a trademark that would become synonymous with the etales360 family of businesses.. Payment gateways and banks use a padlock image to associate security with their brands - ideally the original trademark 'stamp" should indicates..

- Omni-channel commerce (digital and physical)
- Vendor Network or Collaboration
- Configurable / Changeable

Vendors can put this trademark alongside their brand to indicate they are "part of the family". Other examples of this kind of association are charities such as the red ribbon for AIDS awareness.