Yoga Hikes DCLogo Design Contest
Contests > Yoga Hikes DC
Money $375
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Lamp 178
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Clock Complete
* includes the Designer prize and all LogoTournament fees.
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Ranking last updated 2 years ago by dm_reyes United States
Contest Brief
Company Name:
Yoga Hikes DC
Slogan:
What We Do:
Yoga Hikes combine yoga and hiking in urban and park settings for a fun, social, outdoor, fitness experience in the Washington, DC area.
Our Industry:
Sports & Recreation
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Combination of yoga and hiking
#2 - Active outdoors experience in Washington, DC
#3 - Social and fun
Our Target Audience:
The target population is probably 30-45, but will likely engage a broader age demographic of 20-50 year olds. Educated women. Yoga Hikes' target audience includes yoga enthusiasts, older athletes, outdoor adventurers, nature lovers, hikers, and people who want to be out on trails in Rock Creek Park with the safety of a group. It will attract people looking for a new way to experience basic yoga. Two distinct features that make it unlike studio-based yoga are that Yoga Hikes has an emphasis on being outdoors in nature (taking in the sky, air, trees, etc) and being social and connecting with those around you.
Styles that we are interested in:
Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
Nature/earth based colors reflective of being outdoors in nature - but with a vibe of energy. Browns, greens, blues, white and black are fine too.

Gender neutral is important! No pink, purple or anything too feminine.
Our Ideas and Additional Information:
Images might include silhoutte of DC monument(s) in background combining trail or tree(s), silhoutte of someone doing yoga pose and someone hiking (no backpacks).
Where we will use the Logo:
Web, Print, Mugs, T-shirts
Stylistic Sliders:
Feminine 
Masculine
Simple 
Complex
Gray 
Colorful
Subtle 
Bright
Quiet 
Loud
Necessity 
Luxury
Expensive 
Economical
Playful 
Serious
Modern 
Classic
Raw 
Refined
Exotic 
Commonplace
Sporty 
Elegant
Adventure 
Secure
 
Contest Entries
 
 
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gold Winner
#178 by trish
comments: 9
silver Silver

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#118 by jekson
comments: 2
bronze Bronze
#60 by Tapelogo414
comments: 4
wreath Client Rank: 4th (Finalist)

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#117 by jekson
comments: 2
wreath Client Rank: 5th (Finalist)

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#127 by jekson
comments: 2
wreath Client Rank: 6th (Finalist)

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#87 by trish
comments: 9
wreath Client Rank: 7th (Finalist)

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#104 by jekson
comments: 2
wreath Client Rank: 8th (Finalist)

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#106 by jekson
comments: 2
wreath Client Rank: 9th (Finalist)

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#107 by jekson
comments: 2
wreath Client Rank: 10th (Finalist)

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#100 by jekson
comments: 2
Client Rank: 11th

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#93 by jekson
comments: 2
Client Rank: 12th

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#119 by jekson
comments: 2
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#101 by jekson
comments: 2
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#92 by jekson
comments: 2
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#105 by jekson
comments: 2
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#97 by jekson
comments: 2
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#55 by jekson
comments: 2
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#30 by mylogocreative
comments: 3
Client Rank: 19th

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#54 by jekson
comments: 2
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#89 by Tapelogo414
comments: 4
Client Rank: 21st

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#95 by jekson
comments: 2
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#1 by mylogocreative
comments: 3
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#2 by mylogocreative
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#5 by mylogocreative
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#7 by trish
comments: 9
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#8 by mylogocreative
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#9 by mylogocreative
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#11 by trish
comments: 9
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#12 by mylogocreative
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#13 by mylogocreative
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#14 by trish
comments: 9
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#16 by Tapelogo414
comments: 4
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#31 by mylogocreative
comments: 3
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comments: 8
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#34 by Night Owl
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#35 by Night Owl
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#36 by Night Owl
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#37 by Night Owl
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Contest Discussion
 United States
Client
Joined: February 2013
March 4th, 2013, 11:54pm
To clarify the design brief:
Yoga hikes involve 45 minutes of yoga broken into three parts with hiking in between. This is not studio based yoga rather these are outdoor urban hikes (through the city) and nature hikes (through parks)

-Target population is young outdoor active types (young professionals)
- Some element of DC symbolism is important. Does not have to be, but could be one or a combination of national monuments, Dupont Circle fountain, DC flag, cherry blossoms, Rock Creek Park, etc.
- Outdoors/nature element is good
- Active is best. Nothing too whimsical or meditative
This post was edited on March 6th, 2013, 10:34pm
 United States
Logo Designer
Golds
94
Silvers
70
Bronzes
78
Finalist
632
Rank: 87/16975
Entered: 688
Joined: March 2009
March 6th, 2013, 1:34pm
Hello,

Are these sessions always held at Rock Creek Park? Should imagery be of Washington D.C. AND specifically of Rock Creek Park or can it be any park type environment?

Thanks you.
 United States
Client
Joined: February 2013
March 6th, 2013, 3:21pm
Hello.
Great question. The imagery should be Washington, DC specific, but does not have to be national monuments or Rock Creek Park. There are urban hikes through DC (starting at Dupont Circle) and park hikes in Rock Creek Park (starting at Pierce Mill).

On another note, we don't do a lot of seated poses, more flow and standing poses mixed with the hiking.

Let me know what other detail I can provide. Thank you!

Danielle
 United States
Client
Joined: February 2013
March 8th, 2013, 8:35pm
So many great designs. One note, there should be more balance between the words Yoga and Hikes. Yoga can be dominant, but the word "Hikes" should not be diminished. It's okay for "DC" to be smaller.
 United States
Client
Joined: February 2013
March 9th, 2013, 1:25pm
DESIGNERS - Thanks to those of you who are participating. Please know that this tournament will be extended because of the untimely removal of one of the leading designers. I look forward to continuing to work with those of you who remained in the top 5 ranking!

Danielle
Admin
 Canada
LogoTournament Staff
Joined: July 2009
March 11th, 2013, 9:34am
Hi All,

The contest is extended due to the recent issue that resulted in a top rated designer being ejected from the contest.
Admin
 Canada
LogoTournament Staff
Joined: July 2009
March 11th, 2013, 9:34am
Hi All,

The contest is extended due to the recent issue that resulted in a top rated designer being ejected from the contest.
 
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