Yoga Hikes DC Logo Design Contest

Yoga Hikes DC has selected their winning logo design.

For $375 they received 178 designs from 9 different designers from around the world.
Contest
 
Logo Design Brief Edit  Hide
dm_reyes
United States

What We Do

Yoga Hikes combine yoga and hiking in urban and park settings for a fun, social, outdoor, fitness experience in the Washington, DC area.

Industry

Sport

Top Three Things to Communicate

#1 - Combination of yoga and hiking
#2 - Active outdoors experience in Washington, DC
#3 - Social and fun

Our Target Audience:

The target population is probably 30-45, but will likely engage a broader age demographic of 20-50 year olds. Educated women. Yoga Hikes' target audience includes yoga enthusiasts, older athletes, outdoor adventurers, nature lovers, hikers, and people who want to be out on trails in Rock Creek Park with the safety of a group. It will attract people looking for a new way to experience basic yoga. Two distinct features that make it unlike studio-based yoga are that Yoga Hikes has an emphasis on being outdoors in nature (taking in the sky, air, trees, etc) and being social and connecting with those around you.

Color Preferences

Nature/earth based colors reflective of being outdoors in nature - but with a vibe of energy. Browns, greens, blues, white and black are fine too.

Gender neutral is important! No pink, purple or anything too feminine.

Our Ideas and Additional Information:

Images might include silhoutte of DC monument(s) in background combining trail or tree(s), silhoutte of someone doing yoga pose and someone hiking (no backpacks).

Themes

Simple
Subtle
Luxury
Modern
Exotic
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Clothing

Entries
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Discussion

Discussion

dm_reyes
United States
To clarify the design brief:
Yoga hikes involve 45 minutes of yoga broken into three parts with hiking in between. This is not studio based yoga rather these are outdoor urban hikes (through the city) and nature hikes (through parks)

-Target population is young outdoor active types (young professionals)
- Some element of DC symbolism is important. Does not have to be, but could be one or a combination of national monuments, Dupont Circle fountain, DC flag, cherry blossoms, Rock Creek Park, etc.
- Outdoors/nature element is good
- Active is best. Nothing too whimsical or meditative
2 years ago
Night Owl
United States
Hello,

Are these sessions always held at Rock Creek Park? Should imagery be of Washington D.C. AND specifically of Rock Creek Park or can it be any park type environment?

Thanks you.
2 years ago
dm_reyes
United States
Hello.
Great question. The imagery should be Washington, DC specific, but does not have to be national monuments or Rock Creek Park. There are urban hikes through DC (starting at Dupont Circle) and park hikes in Rock Creek Park (starting at Pierce Mill).

On another note, we don't do a lot of seated poses, more flow and standing poses mixed with the hiking.

Let me know what other detail I can provide. Thank you!

Danielle
2 years ago
dm_reyes
United States
So many great designs. One note, there should be more balance between the words Yoga and Hikes. Yoga can be dominant, but the word "Hikes" should not be diminished. It's okay for "DC" to be smaller.
2 years ago
dm_reyes
United States
DESIGNERS - Thanks to those of you who are participating. Please know that this tournament will be extended because of the untimely removal of one of the leading designers. I look forward to continuing to work with those of you who remained in the top 5 ranking!

Danielle
2 years ago
Ivan F
Canada
Hi All,

The contest is extended due to the recent issue that resulted in a top rated designer being ejected from the contest.
2 years ago
Ivan F
Canada
Hi All,

The contest is extended due to the recent issue that resulted in a top rated designer being ejected from the contest.
2 years ago