Coogee Aged CareLogo Design Contest

Aged care nursing home facility for the elderly.

Blue: Knowledge Trustworthy Calm
Green: Health Wellbeing
Grey: Sophisticated Neutrality

******************************UPDATE 3***********************************

Care & Support - Pictorial Mark

Thanks so much for the great designs so far, i've extended it for 1 extra day as I would like to see some more concepts with the pictorial mark representing two people (possibly one caring for the other) in lieu of a house symbol. I look forward to seeing your continued great work and refreshed designs.

***********************************************************************************


*************************UPDATE 2******************************
Look at the Diretta Logo Attached - We like this typeface perhaps using a very slightly softer grey in Sentence Case = "Coogee"

With Pictorial Mark colors similar to Carinity (attached).


*************************UPDATE******************************

Nice work so far designers, let's keep refining, please look at the NEW ATTACHMENTS (logos designs we like) and I have some further guidance below:

Designers please look at the Marketlend logo attached. We like this style. Something simple like this that will work at scale with the Sans-serif font. Also like the overlapping colors/shape on the pictorial mark.

Perhaps a pictorial mark in the shape of a home with overlapping colors and rounded corners like the attachment "Papeterie Haute-Ville_Logo" but without gradients (flat colors only.)

Also utilize a softer palette like:http://www.colourlovers.com/web/trends/websites/7854/Groupon

Modern typefaces, perhaps something like Proxima Nova or FF Fago



*******************************************************************

BUSINESS NAME
Coogee Aged Care

OVERALL DESIGN
We would like the design to convey: Quality, Home and a Family Orientated Environment for our Aged Care Home Facility.

A simple, modern Pictorial Mark (like Nike) which symbolises aged care homes and the people itself is our current idea. Off to the right of that Pictorial Mark would be "Coogee" and then "Aged Care" underneath "Coogee" in smaller balanced lettering. Use the Marketlend Logo as inspiration (see attached) - Simple Pictorial Mark, Bold, Simple Sophisicated Lettering (although we'd prefer Using a Sans-Serif Type-face).

In regards to colours, these will form the basis of company branding so choose colors that balance well together.

SCALABLE & FLEXIBLE
The design must work well at scale as it will be used on our website, mobile website, print media and possibly social media accounts. Also, if you could keep in mind whilst designing, something which can be used in both a horizontal and vertical layout (ie. Pictorial Mark above wording, instead of to the left) that would be ideal.

INSPIRATION
Use the Marketlend Logo as inspiration (see attached) - Simple Pictorial Mark, Bold, Simple Sophisicated Lettering (although we'd prefer Using a Sans-Serif Type-face).
Attached also are the logos of competitors Regis & Bupa so you can get a sense of what competitors' branding looks like.

TYPEFACE
Look at the Diretta Logo Attached - Like this typeface.

For the the type face please utilise something modern yet sophisticated (Sans Serif etc. Gotham, Proxima Nova, Montserrat). No Stock Typefaces (Arial, Helvetica etc.) Either Use Google Fonts or a Professional Type Face Purchased With Commercial Rights.

OUTPUT
Require High Quality Editable (Provide Fonts) .AI, .EPS, Transparent .PNG, .PDF

We look forward to reviewing your highly professional and stunning designs. If you provide work of an exceptional quality there is the possibility of future work.

Best of luck!

Mike Viney