CognellaLogo Design Contest

Logo Design Contest
Contests / Cognella

Cognella has selected their winning logo design.

For $350 they received 249 designs from 59 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We take a modern approach to publishing marketable textbooks, both original manuscripts and anthologies, for professors in the higher-education academic space.
Industry
Education
Color Preferences
Green - perhaps two tones, and perhaps a warm/cool combination.
Orange might be a nice complement, if the orange is a different value than the green.
There needs to be strong contrast to represent solidity, strength and an assurance of quality.
Our Ideas & Additional Information
Although it's academic publishing, which can be stodgy and 'institutional', we want this to look progressive and fresh while still conveying assurance, quality and trust.

Here are some competitors to be aware of:
http://www.pearsoncustom.com/
http://www.kendallhunt.com/
http://www.bedfordstmartins.com/
Themes
Simple
Refined
Secure
Colorful
Necessity
Modern

Entries

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Discussion

 
Client
#6 - That's an interesting approach, but I'd prefer to have the graphics separated from the text. "ella" is a beautiful sound, and there can be some stylish, swooping play with the 'l's
14 years ago
 
Client
#8 is STRONG. Cranberryblue - you're wonderful with all the choices. I like the experimentation with the others, but #8 is the leading contender. The book graphic is a bit more obvious, and less sophisticated that the organic Cog. #9 is also good, but I'm not sold on the orange color. You might want to try cooler tones as well - at first I thought orange would be a good complement, but I'm drifting away from that. Perhaps a clean, pale blue tone (?), not sure. These are great, however. Thank you very much.
14 years ago
 
Client
#24 - let's see that one with an initial Cap "C". Cranberryblue - THANK YOU for the color variations. Nicely done!
14 years ago
 
JR2
Logo Designer
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
https://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
14 years ago
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