Capacity PerformanceLogo Design Contest

POTENTIAL REALIZED

Corporate performance consultant providing assessments, strategies, training and advice/support to company owners and managers to help them improve competitiveness, performance and capacity and realize the full potential of their teams, processes, communications and organizational culture.

Open to most colours (appropriate for a serious business and professional services and an immediately credible impression)

DO NOT USE: yellow

The company's core story resides around a metaphor of a soda bottle. The contents of a soda bottle conform to the restrictions of their container. However, once shaken, the contents exceed their previous capacity. Once open, the contents transform into something more (i.e. satisfaction, experience, a controlled direction of force, etc.). In short, the soda bottle has untapped power and unrealized potential.

We like the idea of an exploding soda bottle icon that could be integrated into (or around) text. For example, the bottle icon could form the "I" in CAPACITY (see provided example).

We like the style of the provided example, but do not have the copyright and therefore require an original "bottle" icon or an icon that projects the same theme/feeling. The icon should not look like "clip art". It should stylized and modern.

For the slogan "POTENTIAL REALIZED", we envisioned the letters "POTENT" and "REAL" being treated differently so that they stand out within the full slogan (see provided example).