Camden Waterfront

Contests > Camden Waterfront

$400
Prize Package *

100
Logos

Complete

* includes the Designer prize and all LogoTournament fees.

Ranking last updated 12 months ago by CamdenWaterFront United States

Contest Brief

Company Name:

Camden Waterfront

Slogan:

H2Go

What We Do:

Non-profit organization that plans and organizes events in the Camden WaterFront area.

Our Industry:

Events

Formats Accepted

.EPS only

Top Three Things to Communicate through our Logo:

#1 - Community
#2 - Friendly
#3 - Helping Others

Our Target Audience:

We have two main target audiences. One the locals of Philadelphia and South Jersey. Also tourists coming from around the country, The type of tourists and locals combine are families with young children, but also include adults as well.

Styles that we are interested in:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Character

A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:

The colors we would like in this logo would be blues that related to the company's wordmark, and from light to bright yellows.

Our Ideas and Additional Information:

Camden Waterfront consists of many other organizations in the area including the Camden Aquarium, and the Camden Riversharks baseball team. I stress that we do not want a logo related to sea-life at all! We are looking for the main symbol to be a sun. Camden is across the river from Philadelphia so water can be included, but nothing related to the beach. Reference our website for colors and the wordmark.

Where we will use the Logo:

Web, Print, Billboards & Signs, Mugs, T-shirts

Stylistic Sliders:

Feminine

Masculine

Simple

Complex

Gray

Colorful

Subtle

Bright

Quiet

Loud

Necessity

Luxury

Expensive

Economical

Playful

Serious

Modern

Classic

Raw

Refined

Exotic

Commonplace

Sporty

Elegant

Adventure

Secure

Brief Updates

CamdenWaterFront

United States

Client

Joined: May 2012

May 23rd, 2012, 3:18pm

UPDATE: This logo is for CAMDENWATERFRONT.COM. Please visit the website to get a feeling for our aesthetic.

We are looking for a complimentary character/mascot/logo for our website to cater to the family friendly crowd we are trying to attract.

We don't necessarily need it to include the workmark or the slogan (H2Go).

No sea life. Suggestions: a sun? a cloud? a wave? We are flexible. It should be simple and effective.

CamdenWaterFront

United States

Client

Joined: May 2012

May 25th, 2012, 9:28am

Sorry for the confusion, we are open to ideas that focus aroun the sun, and water. Since the source of water is the river we would like to avoid ocean, the beach and sealife. A ripple of water like a wave is ok because it depicts movement in the river. Also we are looking more for a symbol (that relates to the sun/water) that we can add our wordmark too, and not for a new wordmark.

CamdenWaterFront

United States

Client

Joined: May 2012

May 26th, 2012, 5:49pm

We are open to ideas for our character or logo. We are a very family oriented location looking to appeal to families with kids of all ages.

Right now I love the two main themes we have:

(1) Character-oriented logo (not sea life, preferably sun or water-related)
(2) Sunset abstract logo

We are right across from Philadelphia, so I would like to see how some cityscape looks somewhat.

Will be monitoring every hour for the next 6 so please submit your best. Thanks!

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