Steel City Grille

Contests > Steel City Grille

$325.00

Prize Amount

118

Entries

Complete

Contest Brief

Company Name:

Steel City Grille

Slogan:

What We Do:

We are a start-up Quick Serve Restaurant concept that sells iconic fresh made sandwiches and salads. The menu will consist of iconic sandwiches, salads, hot dogs etc from the Pittsburgh, PA area. You can view photos/renderings of the sandwich(es) by googling "primanti" or go directly to www. primantibrothers.com (Note: I am NOT affiliated with them in any way, but will be doing their style of sandwich). Sandwiches will be made fresh to order. I have also thought of using the hyper-cycloid diamonds in us steel and/or the steelers logo as well as re-using the slogan "It's a Burgh Thing" which was used by the "Iron City Brewing Co" from 1993-97 which I believe the trademark expired (1997) and was never renewed (Not necessary but would like some sort of slogan). We will also serve beer by the bottle as well as standard fare soda, milkshakes and finger foods.

Our Industry:

Restaurant

Formats Accepted

.EPS only

Top Three Things to Communicate through our Logo:

#1 - Branding/ creating a brand logo that can be replicated across several media
#2 - We are primarily a sandwich shop with Pittsburgh. PA ties
#3 - Fresh made, Unique Sandwiches

Our Target Audience:

Primarily a local lunch/business crowd, but will be open for dinner as well and weekends for televised football, baseball games etc. Our local target market consists of shoppers/employees of the shopping center, local hospital personnel, office employees, local business employees, community college students on lunch as well as nearby hotel guests and local residents. Additionally, we will be attracting transplants from the western Pa area familiar with the product(s).

Styles that we are interested in:

Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictoral Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:

Yellow/Gold, and Black with White integrated or some sort of steel grey (think Pittsburgh sports teams colors, the city scape itself etc.)

Our Ideas and Additional Information:

This will primarily be used for storefront signage and web site, with secondary thought to T-shirts, merchandise, menu flyers, letterhead etc. I'm thinking about the following: A feel of steel/chrome-texture (similar to what is on the Pittsburgh Steeler web site) and/or Designed sandwich that is similar to Primanti Bros . Sandwich MUST have bread (not buns), meat, cheese, french fries, cole slaw and tomato in rendering). Main Name "Steel City Grille" Lettering should can be in a block style similar to the Steelers ( I think it's Steamer or something similar?) Was even thinking of a silhouette background of the city scape? Be creative: a tag line such as the following: Iconic Pittsburgh style sandwiches and salads (or food/fare etc.) "It's a Burgh Thing" ( I did some research and do not believe this is trademarked/registered and is in the public domain but you may want to confirm of go in another direction)

Where we will use the Logo:

Web, Print, Billboards & Signs, Television, Mugs, T-shirts

Stylistic Sliders:

Feminine