Black Rock Beef CoLogo Design Contest

Logo Design Contest
Contests / Black Rock Beef Co

Black Rock Beef Co has selected their winning logo design.

For $375 they received 126 designs from 11 different designers from around the world.

Logo Design Brief

Client
Slogan
Grass Fed
What We Do
Black Rock Beef is Australian owned and family run, vertically integrated business that capitalises on the paddock to plate idea by utilising quality beef from the families cattle station (build upon basalt rock country hence the "black rock" name) to create a line of superior quality frozen base meals that actually contain a decent quantity of quality beef for families and people looking for convenient and tasty meals such as Lasagnes, Beef parcels etc. Our cattle are 100% grass fed on the family farm which is built upon basalt rock which provides more nourishing soil, which promotes more nutritious and protein rich grass and tastier beef therefore tastier food for you an dour family.
Industry
Retail
Color Preferences
WE like the idea of using Black to portray the black rock (basalt rock), browns for earthiness and rustic like appeal and green to indicate a hint of freshness, grass fed etc.
Our Ideas & Additional Information
Black Rock Beef Co is strong and trendy, gender neutral with elements of masculinity and femininity. It taps into a boutique and trendy hipster like market. It resinates with blokes as beefy/wholesome and hearty/earthy and resignates with mothers as looking different, earthy and healthier and grass fed indicates the honesty in its produce. It stands out amongst the likes of its competitors and is recognised as different, trendy, delicious, with elements of femininity and freshness.
If you're looking for examples of what we love and what brads resonate with us, please look up 'Urban Growers: edible garden patches".
Themes
Complex

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Discussion

 
JSN
Logo Designer
May I know if what is the specific breed of your cattle or not necessary?
9 years ago
 
Great question thank you Artaurus, t is important to us, we breed Brahman cattle.
9 years ago
 
JSN
Logo Designer
Thank you!
9 years ago
 
Hi everyone, these are looking great. Please keep in mind "Black Rock Beef Co" is the full name and we would like all words to be used.
This is a Frozen Meals business that uses beef grown on our family farm, the name already indicates what the product is about "beef", grass fed indicates what is our point of different and why we are better then the rest, we would like a logo to perhaps be less cow based as to what I am seeing here. I would like to perhaps see some ideas that steer us more in the direction of a meal, we mucked around ourselves with trying to incorporate knives and forks etc and although we like the idea, we had no luck ourselves.
It might also be worth noting that we breed Brahman cattle.
Please feel free to ask me any questions.

9 years ago
 
Guys! We are loving what you're showing us! Please don't stop submitting your awesome ideas! Think trendy, hipster. Think tradition on trend. We love to see images incorporated in artistic, interesting and smart ways but yet still simplistic and eye catching! Remember black Rock beef co is strong and bold. We love the raw textures and colour palettes but with elements of freshness. We like some green, not all green. We like elements of a Brahman beast not the whole animal, it's not necessary though. Please let me know if I can guide you any further or give you more information! Good luck! Not long to go now!
9 years ago
 
Wow! These are really developing into something that excites us! You guys out there are incredible and make it really hard for us! Please keep submitting your awesome designs, 1 and 11hrs left!!
9 years ago
 
11hours to go everyone! Thankyou so much for all of your great work so far, there are some really talented people out there!!
9 years ago
 
Admin chosen based on client rank. Client did not respond to emails from Support.
8 years ago
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