AuRumALogo Design Contest

Logo Design Contest
Contests / AuRumA

AuRumA has selected their winning logo design.

For $275 they received 155 designs from 17 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
everyday luxury to feel gold and smell divine
What We Do
Provides retail and wholesale of hand and body creams and essential oils
Industry
Beauty
Color Preferences
Gold on a deep royal Blue background
Our Ideas & Additional Information
A representation of the golden ratio in figure 3 in this link to bookend the capital A at each end of the AuRumA (the scroll to be outwards facing on the A tails.)
http://jwilson.coe.uga.edu/emt669/student.folders/frietag.mark/homepage/goldenratio/goldenratio.html
Also the top of the R to be round, with a dot in it, representing the ancient symbol for the sun and gold.
Many of these products are from the same recipes that the ancients used
.Luxurious, yet affordable, aromatic hand and body beauty creams and essential oils as used by pharaohs and queens of the ancient cultures, that will help you feel silky smooth, and uplifted.

Imagine caressing this fragrant and luxurious cream onto your face, hands and body as you are guided toward creating the logo that embodies this.
Themes
Feminine
Colorful
Classic
Refined
Secure

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Discussion

 
Logo Designer
Hello, LouDan!

Are you looking to get a great logo? Do you want to have your contest go really, really well?

Then, please go to this link (will open up in a new window):

https://logotournament.com/help/client/122

Thank you!

Sincerely,
The LogoTournament Design Community
9 years ago
 
Client
Thank you everyone
We love where the golden ratio spiral has been used. This is particularly important,
Great where you have used the larger font, or capital As and R in the AuRumA word
Preferring the more cursive font, and especially where the A's curl outwards, as if to draw people in.
The R in the middle may represent the symbol for gold. Ie a circle with a dot in it.
Thanks to those who did use the symbology
9 years ago
 
Client
I like seeing the expressions of the Golden Ratio symbol.
These products are made according to that, so its important to be included.
Also Aurum is the name for gold, so that's also a major component
9 years ago
 
Client
Luxurious, yet affordable, aromatic hand and body beauty creams and essential oils as used by pharaohs and queens of the ancient cultures, that will help you feel silky smooth, and uplifted.

Imagine caressing this fragrant and luxurious cream onto your face, hands and body as you are guided toward creating the logo that embodies this.
9 years ago
 
Client
Sorry people, I have been otherwise occupied selling the product.
Thank you for whats there. Keep going, with any other variations that come up.
-Try on a black background, also the deep royal blue.
-Keep tweaking the golden ratio aspect.
-Slightly different fonts.
-The symbol for gold, circle with a dot in it.
Thanks
9 years ago
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