ASCENT 121Logo Design Contest

Logo Design Contest
Contests / ASCENT 121

ASCENT 121 has selected their winning logo design.

For $400 they received 191 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are a faith-based organization, providing community awareness, community outreach, and direct victim services for victims of human trafficking.
Industry
Non-Profit
Color Preferences
We are partial to earthy tones and color schemes (blues/grays/greens). Nothing too bright (although a small accent / bright spot might work). In general, however, we hope to see a variety of color schemes as we begin to get a feel for what direction we would like to go.
Our Ideas & Additional Information
The following are some samples we liked:
http://wellspringliving.org
http://www.domaconnection.org/
http://www.doortograce.org/
http://sharedhope.org/

Note:
**The attached Logo below is what we selected for another organization name. We liked the soft but abstract feel

** We have generally been partial to abstract designs

**We would like to see *a few* submissions with blockier letters... and a bit more edgy than the previous selection.

** We would like to see some submissions with the acronym/tagline and some without. We have not yet decided if the tagline will be included in the actual logo design.

** Initially, a variety of design-types will be important

Entries

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Prefers others.
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Discussion

 
Client
Thanks for all of these awesome submissions, designers! We met to review as a group and have the following to comments/suggestions:

1) We have decided against including the tagline in the logo. As mentioned in the brief- we were undecided about that. I will remove the tagline from the brief this evening. (We are not against having a graphic underscore of some sort, but it's not necessary, either.)

2) We want to be careful about distinguishing the "A" too much in ASCENT. We don't want it to resemble "A Scent".

3) We hope to see some more abstract designs. We like the combination of hard/soft. We don't want it too be too sterile/rigid but we also don't want whimsical. We are looking for a balance.

3) We thought that it might be helpful when considering concepts, to point out that the "121" is from Psalm 121 in the Bible. We are not looking for any overt indication of that, but the overall message conveyed in the images should be consistent with hope/safety/rising above/healing/etc. etc. etc.
9 years ago
 
Client
Hello Designers! One of the things we liked best about the uploaded design in the brief, is that there was representation of a woman's head/face (In the "S"). We weren't sure that that would work with our current name, but we do like the representation of a woman somewhere in the design. We'd love to see some original thoughts/ideas surrounding that concept. Thanks again for all of the wonderful submissions.
9 years ago
 
Client
One last minute request, designers. Anyone available to shoot over some images with mountains or sky or something that might indicate ascension?
9 years ago
 
Client
Designers, please note that we have asked for an extension before finalizing the Top 5 for Phase 2. We do not expect a response from Logo Tournament until Monday morning. We will be re-arranging some of the submissions by designer- but mostly for our board review, not necessarily by rank of design. Thank you for all of these submissions!
9 years ago
 
Client
Hey Designers, we still have not received any response from Logo Tournament at this time. We have officially requested to "re-begin" Phase 2 at 3pm (EST) today, since we've essentially been "on hold" since Saturday morning. Stay tuned...
9 years ago
 
Logo Designer
Thanks :)
9 years ago
 
Client
Ok Designers- finally starting Phase II in a couple hours... .thanks so much for your patience. And thank you for your submissions.
9 years ago
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