amiLogo Design Contest

Logo Design Contest
Contests / ami

ami has selected their winning logo design.

For $500 they received 855 designs from 127 different designers from around the world.

Logo Design Brief

Client
Czech Republic
What We Do
We are a well-established software company that delivers high-quality corporate software and services (enterprise portals and websites, system integration, document management systems etc).
Industry
Technology
Color Preferences
Historically, the company's main colour has always been RED and we would like to keep it. It doesn’t have to be Pantone 485, you can play with different shades and combine them with other colours (no more than 3). We would like to see logos that also look great when "stripped" to one colour. Other than that, we are fairly flexible and open to your ideas. UPDATE: If you simply feel that red is not the right colour for your design (and for communicating our brand), please submit it with different colours. We'll be happy to evaluate it.
Our Ideas & Additional Information
Although we deliver professional software, we are not a stiff company with shirts and ties. Therefore, we welcome anything original, fresh and offbeat. However, we are not big fans of logo reflections or too flashy gradients. Please use "ami" in lowercase letters. Our unofficial company claim is "We create software that is a pleasure to work with." (don't use it in your designs) UPDATE: After we've seen first 40 or so designs, we'd very much prefer if you could create more pictorial/abstract marks to go with the type. Our name is very short and any letter play, however innovative, simply doesn't look good and doesn't convey our company the way we would like to.
Themes
Masculine
Colorful
Modern
Refined

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Discussion

 
Client
Sorry, I can't rank the designs right now as there is nothing going the direction I'd like to see. I'd prefer pictorial/abstract marks to go with the type. Examples can be Inspired (https://logotournament.com/contests/inspired_asset_management) or Módem (https://logotournament.com/contests/12295), among many others. Please send me a message if you want to ask about anything concerning the logo.

Thank you!
14 years ago
 
CKS
Logo Designer
Can you explain the meaning of "ami"? thanks.
14 years ago
 
Client
AMI was originally created from 3 words, some 12 years ago. Nowadays, it is only known as one word and the original words don't have any meaning that could help you. Perhaps, you could take "ami" as a French word for "friend" which fits with our claim "software that is a pleasure to work with". However, please don't go into creating cheap smiling figures representing happy users; we don't want that. The overall "positive feeling" going from the logo is what we're looking for. Thanks!
14 years ago
 
Client
I'll put a few more links here to recent contests we like. I hope it helps you to get a better idea about the kind of a logo we're looking for:
https://logotournament.com/contests/meridian_wealth_management_inc
https://logotournament.com/contests/neos_logos
https://logotournament.com/contests/evolutionize
https://logotournament.com/contests/mesh_pharmaceuticals

Thank you and keep up the good work! We're looking forward to seeing your ideas.
14 years ago
 
Client
Thank you all for the great logos you've submitted so far! I appreciate it a lot.

I definitely prefer abstract/pictorial marks by now. I'd like to find a distinctive symbol to go with "ami" that can also be used on its own.

I've seen some really interesting ideas here, but nothing is close enough to "Yes, this is it!" yet. So, please keep varying it up. Come with new ideas... Some designs here are very "generic" and don't say anything. We seek for something truly original and distinctive that fits well with our "Top Three Things to Communicate".

Thank you!

14 years ago
 
Client
Thank you once again, I've seen a lot of great concepts during today. Please don't only elaborate on the logos I've put into Top 10. There are still nearly 6 days to go and I'll truly appreciate any fresh and distinctive concepts you can come up with. I'll try to comment on the majority of them.

You can play with the letter "a" or create any abstract symbols evoking "complexity", "lightness" and "user-friendliness". However, please note that we're a company working for large international companies so we simply cannot look too cheeky, adventurous or playful.
14 years ago
 
Logo Designer
Do you want to be understood/recognized as a software company or as a playfull company?
I mean do you want serious / corporate identity, something related to software or something that could go with any type of company?
14 years ago
 
Client
Hmm, that's a tough question.

Yes, we would like to be recognized as a software company. But one that is modern and upbeat, not too serious and stiff. So, yes - the logo should evoke at least a sense of technology, order, processes, complexity. Nothing too technological, forced or obvious though. Also, there should be a bit of "lightness" and "user-friendliness" in the logo, as I've mentioned before. Nothing too complicated and/or heavy.

Style (software companies):
No - IBM, SAP, Microsoft
Yes - difficult, but let's say Capgemini and Symantec
14 years ago
 
Logo Designer
Corporate DOES NOT have to exclude playful. Google's logo is playful and it's corporate. Software is a field, playful is a characteristic.
You cannot say either software company or playful company, And who would want someting that goes with anything?
Good answer Daphis, I get where you're coming from.
14 years ago
 
Client
Thank you, Athy.

If there are any other questions, please ask - I'm here to answer anything that might help you.
14 years ago
 
Client
Hi,
I would like to ask those of you who have their logos in the TOP 10 at the moment:
Could you please submit greyscale and black versions of your logos? Without gradients and reflections.

Thank you!
14 years ago
 
Client
Hi,
thank you for all the new submissions, I really appreciate it! I've seen them all but I can't manage to comment on them. So, this is the way I judge them now:
- I put them into the ranked list - that means I like them and I might add some comment later.
- I put them in "non-interested" - sorry, this is not the way I want our logo to be.
- Leave them in "unranked - they are OK, but they didn't grab my attention; might come back to them later.

I would prefer if you could submit some entirely new and fresh ideas. Variations on the top 5 logos haven't worked for me so far. Thank you!
14 years ago
 
Client
Hi,
and thanks for the amazing number of designs you've sent so far!

I'm sorry that I haven't been able to comment on most of them the last couple of days. I still update ranking though.

As there are more people in our company judging the designs, you can see a variety of logos in "Top 20" or so. These are the ones that we like, some of them are preferred by 2 or 3 people, others are just personal favourites. I know this is not ideal, but it's how it is. So, please keep sending any ideas you might have until Friday, simply following the brief and perhaps looking at designs we like (that is top 20 logos).

Thank you!
14 years ago
 
Client
There are 4 decision makers in the company and we find it very difficult to select the winner. We continue modifying some of the submitted logos and we need one more week to decide. I'd like to ask all the designers to bear with us and not withdraw their logos. Thank you!
14 years ago
 
Logo Designer
yeah, i knew that, 836 entries, that's a huge number
God Luck CH
14 years ago
 
Client
Thank you, Bless design.
Yes, it's not easy, at all...
14 years ago
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