ACE - American Consumer Excellence Logo Design Contest

ACE - American Consumer Excellence has selected their winning logo design.

For $375 they received 130 designs from 24 different designers from around the world.
Contest
 
Logo Design Brief Edit  Hide
ACEplatinum
United States

What We Do

ACE is a lifestyle protection membership that includes a variety of benefits including roadside assistance, ID theft protection, legal services, travel discounts, telephonic counseling, dining discounts and in some cases supplemental insurance products.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - American (US)
#2 - Protection
#3 - Confidence

Our Target Audience:

US based men and women between the ages of 30-60. Middle class with high school diploma and/or college degree. Connect with American values. Interested in protecting their way of life. Like driving, travel, dining

Color Preferences

American Colors - red white and blue.
Primary color should be red.
secondary color blue.
tertiary white.

Themes

Necessity
Serious
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Submission Time

Contest Entries

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Discussion

Discussion

ACEplatinum
United States
I'd like to see more emblems and pictorial marks that represent "protection" and "confidence"
1 year ago