ACE - American Consumer Excellence Logo Design Contest

ACE - American Consumer Excellence has selected their winning logo design.

For $375 they received 130 designs from 24 different designers from around the world.
Contest
 

Logo Design Brief EditHide

Logo Design Brief EditHide

ACEplatinum
United States

What We Do

ACE is a lifestyle protection membership that includes a variety of benefits including roadside assistance, ID theft protection, legal services, travel discounts, telephonic counseling, dining discounts and in some cases supplemental insurance products.

Top Three Things to Communicate

#1 - American (US)
#2 - Protection
#3 - Confidence

Our Target Audience:

US based men and women between the ages of 30-60. Middle class with high school diploma and/or college degree. Connect with American values. Interested in protecting their way of life. Like driving, travel, dining

Color Preferences

American Colors - red white and blue.
Primary color should be red.
secondary color blue.
tertiary white.

Themes

Necessity
Serious
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Television
Clothing

Entries

Contest Entries

1st Rank
#128 by kps
19
2nd Rank

Withdrawn

#117 by creak
17
3rd Rank

Withdrawn

#56 by Kassai
6
4th Rank

Withdrawn

#115 by yuzron
3
5th Rank

Withdrawn

#110 by kps
19
6th Rank

Withdrawn

#107 by kps
19
7th Rank

Withdrawn

#85 by kps
19
8th Rank

Withdrawn

#126 by Kassai
6
9th Rank

Withdrawn

#127 by Kassai
6
10th Rank

Withdrawn

#130 by kps
19
11th Rank

Withdrawn

#129 by kps
19
12th Rank

Withdrawn

#125 by kps
19
13th Rank

Withdrawn

#108 by kps
19
14th Rank

Withdrawn

#84 by kps
19
15th Rank

Withdrawn

#121 by kps
19
16th Rank

Withdrawn

#120 by kps
19
17th Rank

Withdrawn

#116 by creak
17
18th Rank

Withdrawn

#118 by creak
17
19th Rank

Withdrawn

#124 by kps
19
20th Rank

Withdrawn

#123 by kps
19
21st Rank

Withdrawn

#122 by kps
19
22nd Rank

Withdrawn

#113 by creak
17
23rd Rank

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#111 by creak
17
24th Rank

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#57 by creak
17
25th Rank

Withdrawn

#119 by kps
19
26th Rank

Withdrawn

#109 by kps
19
27th Rank

Withdrawn

#75 by yuzron
3
28th Rank

Withdrawn

#80 by elidruz
2
29th Rank

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#114 by creak
17
30th Rank

Withdrawn

#74 by yuzron
3
31st Rank

Withdrawn

32nd Rank

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#29 by PeggyB
3
33rd Rank

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34th Rank

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35th Rank

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#25 by Visartes
1
36th Rank

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37th Rank

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#61 by yuzron
3
38th Rank

Withdrawn

#32 by ebonk
4
39th Rank

Withdrawn

#95 by Kassai
6
40th Rank

Withdrawn

#54 by creak
17
41st Rank

Withdrawn

#76 by yuzron
3
42nd Rank

Withdrawn

#63 by yuzron
3
43rd Rank

Withdrawn

44th Rank

Withdrawn

#64 by yuzron
3
45th Rank

Withdrawn

#50 by creak
17
46th Rank

Withdrawn

#49 by creak
17
47th Rank

Withdrawn

#48 by creak
17
48th Rank

Withdrawn

#60 by creak
17
1 2 3

Discussion

ACEplatinum
United States
I'd like to see more emblems and pictorial marks that represent "protection" and "confidence"
1 year ago