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$400 Prize Package * |
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203 Logos |
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Complete |
* includes the Designer prize and all LogoTournament fees.
Ranking last updated 2 years ago by cshearman 
Contest Brief
Company Name:
A Gift Worth Giving Ltd
Slogan:
What We Do:
Provides a shopping portal for registered charities to sell gifts to raise funds.
Our Industry:
Non-Profit
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Honesty/trustworthiness
#2 - Benevolence
#3 - Alternative gift giving
#2 - Benevolence
#3 - Alternative gift giving
Our Target Audience:
more likely to be male than female (perhaps?), reasonably web-literate, comfortable with online purchasing, probably urban, professional, educated, ethically minded with social conscience, would probably take quality Sunday paper, Guardian reading/left leaning, benevolent, alternative thinking, arthouse cinema going, would buy the big issue, 30-50 year olds.
Styles that we are interested in:
Pictorial Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Abstract Mark
Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
Color Preferences:
green, olive, blue, grey, black
Our Ideas and Additional Information:
The logo must not look too glitzy or bold. It needs to be understated, simple, in one or two colours, no gradients, tints, shadows etc.
It needs to convey honesty, trust, growth, gift giving, happiness, benevolence, integrity, novelty. It will be used to market many differtent types of products from many different charities and so needs to be neutral in terms of product type and purpose it will be used to sell. It will also be used on pages that will contain charity information, so as a brand, it needs to be neutral enough to not take away from the charity branding.
I like the logo used here: www.charitycards.co.uk (bird and envelope). I also like the simplicity and neutrality of the Spotify logo (www.spotify.com).
I also like the idea of trees or growth, as in an idea which is about charitable gift giving, plant a seed of good now, and it will help people in the long term. e.g. http://www.logoking.com/indetail.php?id=160 but with a more obvious link to gift giving.
Definitely don't want anything that's too arty, girly, complex, pictorial, or cheesy. Just something plain, simple and honest. It should be styled to be more for a european market than a US market.
It needs to convey honesty, trust, growth, gift giving, happiness, benevolence, integrity, novelty. It will be used to market many differtent types of products from many different charities and so needs to be neutral in terms of product type and purpose it will be used to sell. It will also be used on pages that will contain charity information, so as a brand, it needs to be neutral enough to not take away from the charity branding.
I like the logo used here: www.charitycards.co.uk (bird and envelope). I also like the simplicity and neutrality of the Spotify logo (www.spotify.com).
I also like the idea of trees or growth, as in an idea which is about charitable gift giving, plant a seed of good now, and it will help people in the long term. e.g. http://www.logoking.com/indetail.php?id=160 but with a more obvious link to gift giving.
Definitely don't want anything that's too arty, girly, complex, pictorial, or cheesy. Just something plain, simple and honest. It should be styled to be more for a european market than a US market.
Where we will use the Logo:
Web, Print, Mugs, T-shirts
Stylistic Sliders:
Contest Entries
United States
Designer Name
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