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NukeWorker Logo Rebranding
People recognize our logo. It is the first visual interface to our company. When it comes to changes to that logo, it is essentially a change to how our customers initially interface visually with our.
We want to update the brand without starting from scratch.
A few years ago, UPS decided to update their logo. Instead of the older, flat, 2-color logo, they went with a more contemporary logo with a 3D gradient. The old logo is shown on the left; the new, on the right. (Link below)
http://nathantmoore.com/wp-content/uploads/2007/06/ups.jpgWe want to maintain the basic foundational layout of our current logo while using design details to modernize it. The recognizability cannot be lost in the new logo. We want to give it more energy - with a “Web 2.0” feel. We want this rebranding to stay consistent with our old logo.
Consistency is the most important thing to consider in this re-branding. Our company look and logo can be updated without sacrificing the integrity of our well-established brand. We want to ease your customers into our new brand, not shock them into it. Please recognize the establishment of our brand.